During the second half of last year and the beginning of this year, the Pennsylvania-based software company QlikTech has undergone a number of important adjustments, from its company name to a series of changes allowing the company to remain as a main force driving the evolution of the business intelligence (BI) and analytics scene. Are these innovations enough to enable the in-memory software company to retain its success and acceptance within the BI community?
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more easily identified and better branded, and also to reposition its entire product portfolio stack as well as all the company’s services, resources, and communities. Having a name that is simple to identify, as the biggest umbrella of a product stack that has been growing over time, is a smart move from business, marketing, and even technical perspectives. Qlik goes Big… Data A second recent event within Qlik’s realm is the revelation of their strategy regarding big data, something that Qlik had