When creating a seamless value chain, it is essential to focus on the customer. However, information, data, and processes are key when planning the complex merger of processes, technologies, and culture. Additionally, a successful value chain recognizes that partners, vendors, suppliers, and employees play a vital role to ensure that customer values are both recognized and realized.
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can meet the new business requirements for customer retention, acquisition, and profitability. There is no other option for success. The Chains Linked: Demand, Supply, Support and the Back Office So what are the elements of the value chain? Let's give it a brief look, shall we? Demand Chain The so-called demand chain is not just your father's sales, marketing and support functions anymore. It now encompasses a much broader concept and practice. Foremost, it is all the customer-facing activity that your