Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult to understand, more expensive to buy, more difficult to implement, and less likely to satisfy - either buyers of the software or their customers. Keep your eye on the ball: your customers, and your business.
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own laptops with those cool screen layovers that don't let anyone look over their shoulders? Are we giving away services that we shouldn't be? Do we know where our profits are really coming from, and which of our products are dogs? The First Phase of any successful CRM implementation is the Alignment and Planning phase. Align your corporate processes with your corporate goals. Then plan on multiple, short-term, quick-win phases. With this approach, you'll win over your customers, let your employees