Successful e-commerce relies on intelligible, trustworthy content. To achieve this, companies need a complete solution at their back- and front-ends, so they can harness and leverage their data and maximize the return on their e-commerce investment.
to buy shirts, typed Egyptian cotton, and got towels. To be more precise, I entered Egyptian cotton button-down shirt, but got zero matches. Next, I tried cotton button-dwon shirt, inadvertently transposing letters. No matches, again. Finally, I typed simply button-down shirt - and received 20 pages of results! I clicked to a competitor's site. This is a data quality problem: Not that the data was wrong, but processes couldn't reconcile disparate communications. Multiply this miscommunication by hundreds