For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
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process is antiquated. We find that it frequently takes weeks, sometimes up to a month, for anybody to follow up to a prospect or customer. In fact, in 2003, META Group (Gartner Group) reported 70 to 90 percent of leads generated from marketing activities go uncalled on by the company’s sales department. If your marketing plan is to drive potential customers to your website, why not have a system that automatically segments visitors and immediately sends not just a single generic auto responder email, b