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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing research proposal example


How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

marketing research proposal example  customers as individuals. Effective marketing and sales require a combination of content and insight You must have something worthwhile to say and you need to say it in a way that shows the audience that it's relevant to them. Boilerplate messages may be worse than no messages at all because they sound canned and undercut the rapport we've created with customers. Use the customer's language and refer to issues from their business and their industry If you use the jargon they use and if you show

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing research proposal example

Project-oriented Software: Many Choices, Many Differences


Professional service organizations sell not just time, but knowledge. Thus, in addition to time and expense management, a business management software product must support a means for knowing how this knowledge is tracked, assigned, managed, and billed. But which product?

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Project-oriented versus Generic GL-oriented ERP/Accounting Systems


Caught between big-vendor ERP offerings requiring heavy customization, and off-the-shelf project management solutions that are easily outgrown, project-oriented organizations have special accounting needs. Find out more about those needs, along with recommendations for what solutions you should be taking a closer look at.

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Developing an Effective CMMS Implementation Plan


Today’s maintenance staff is tasked with doing more with less. The challenge here is that their efficiency ratings when measured can be as low as 10% to 40%. So where does your maintenance department stand in terms of these statistics? Although CMMS software has been around for more than 20 years, and the adoption rate continues to climb, many companies still struggle with creating an efficient centralized maintenance and operations program.

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Getting Back to Selling


Faced with longer sales cycles, declining sales productivity, and increasingly discerning customers, companies are being forced to streamline and automate how sales information is processed, and change the mechanics of deal-making. Learn more about the strategies that best-in-class (BIC) companies are employing to improve sales effectiveness, boost productivity, and ultimately remain competitive.

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Case Study: The Armament Research, Development and Engineering Center (ARDEC), US Army


For the 3,500 users at the Armament Research, Development and Engineering Center (ARDEC), having organizational data coming from three different sources was causing reporting problems. To provide accurate reports to customers, ARDEC adopted a news business intelligence (BI) solution. Learn how that solution provided self-serve reporting for users, access to all enterprise data, and faster time-to-production.

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HRM Research Analyst Job Opportunity


We’re seeking an additional HR software-focused research analyst to join our team at our Montreal headquarters. Please contact us if the following job description interests you. TEC seeks a research analyst and consultant for enterprise software subjects such as human resource management (HRM), compensation, performance, and incentive management, and finance. Candidates must apply

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Market Focus Report: The Value of Mobile and Social for CRM


Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

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Winning Users' Hearts & Minds via Usability: A Retail Example


My recent blog series entitled “Integrated Workforce Management (WFM) Platforms: Fact or Fiction?” established that WFM systems have evolved from point solutions (i.e., time and attendance [T@A], workforce scheduling, absence management, human resources [HR], payroll, etc.) into unified solutions with a common user interface (UI), integrated WFM modules, and centralized

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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2006 PMI Research Conference Aims to Link Project Management Discipline with the Business Community


The 2006 PMI Research Conference was an excellent venue for gauging the direction in which project management research is heading. The presentations of the areas of portfolio management and program management confirm the rising demand for project portfolio management solutions.

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