All companies use some form of sales and operations planning (S&OP) to synchronize market data with production output. But most practice a planning process based on logistics rather than strategy. Taking a more strategic approach, however, the S&OP process can be designed to bring together a company’s marketing, finance, sales, and operations departments to continuously monitor—and meet—customer demand.
procurement planning phase
supply review process from procurement through production, and including data on imports, outside purchases, and inputs from contract manufacturers. Creating Communication Between Departments A growing understanding of the importance of S&OP has led to efforts to ensure that the process enables communication between different departments of the company. Randy Isdahl, supply planning manager for Brown-Forman, puts it this way: One of the biggest benefits is the fact that the process has resulted in an