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Software Functionality Revealed in Detail
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 social protest music


Mzinga's OmniSocial Engaged Continues the Social Business Platform Series
Mzinga has announced the release of OmniSocial Engaged—a social business platform that envisions fruitful interactions between organizations and their clients

social protest music  OmniSocial Engaged Continues the Social Business Platform Series Mzinga has announced the release of OmniSocial Engaged—a social business platform that envisions fruitful interactions between organizations and their clients. The platform proposes several tools meant to drive website traffic, amplify customer and buyer loyalty, and increase customer satisfaction. For instance, OmniSocial Engaged allows businesses to design customized 'social ecosystems' to reflect their customers' needs and profiles.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Facebook Eyeing Enterprise Social Networking


The Financial Times reports that Facebook is secretly developing a social Web site for the enterprise called "Facebook at Work"—allowing users to keep their personal profile separate from their professional profile. Get the details in P.J.'s write-up.

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Social Media as a Customer Support Channel: Best Practices


So far, most enterprises have only addressed the opportunities for using social media in marketing. They have adapted their marketing strategies to benefit from the new revenue and branding opportunities provided by social media.

But in order to create a cohesive customer experience strategy and connect data across departments, enterprises need to include social media response in their customer service function. Agents should be empowered to handle interactions in social media, and to escalate to other channels where necessary.

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RIM Gets the Gist (of Social Media)


The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor Dave Clark and CRM analyst Gabriel Gheorghiu:DC: OK, even I’ve heard of RIM. What’s Gist? GG: The idea behind Gist was essentially to extend the inbox to the Internet and social world by putting together all contacts from

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IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

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Turn Content Into Sales with Social Media


In the white paper CRM and the socially-empowered customer, you can find out how to use social media like twitter, facebook, linkedin, youtube, web...

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Social Media Analytics: Making Customer Insights Actionable


Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns.

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Social Learning 2014: Gaining Importance


Social media has become a ubiquitous part of many of our lives. But the tools and platforms that allow us to connect with friends and family in such a multitude of ways are slowly but surely finding a home within the enterprise. This type of technology-enabled collaboration is beginning to live up to its potential within the learning function. Find out the results of Brandon Hall Group’s 2014 Social and Collaborative Learning study based on analysis of data from more than 250 responses from high-performing organizations and their lower-performing counterparts.

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IBM Brings Cloud and Mobile Enhancement to Its Social Business Offering


IBM announced a new cloud-based solution as part of its IBM SmartCloud for Social Businesses platform. The product includes new social networking features and a new collaboration and document-sharing tool—IBM SmartCloud Docs. The application accommodates the creation, storing, and co-editing of word processing, spreadsheet, and presentation documents, in real time. IBM SmartCloud

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Social Networking in the Business World: A Strategic Approach


Is a total ban on workplace social networking a good idea? Companies should take more calculating points of view and look at how to turn the negative effects of social networking into positive effects. Employers can manage employee social networking to maximize the positives. The strategy combines employee education, well-thought-out acceptable use policies (AUPs), and—critically—effective Web filtering technology.

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Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

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