Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
templates for resumes
realize these benefits. Predetermined templates for work products and deliverables, standardized methodologies, and fixed pricing and staffing models are all examples of standardized product attributes that can be assigned to service offerings. Consider the example noted earlier, Tax Optimization Review. The consistency of delivery for this offering could be dramatically improved by developing a standard project plan, predetermining the type of resources to staff it, leveraging scrubbed deliverables